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CIKB2015 Press Conference Rounded off in Shanghai
     
The CIBK2015 Press Conference European Brand Session was successfully held by the AMK and Koelnmesse in The House of Roosevelt, Shanghai at 14:00 pm on August 20, 2015. Mr. David Feng, Managing Director of Koelnmesse Co.,Ltd and Mr. Cai Hongyi, General Manager of AMK China, and other guests were present at this Press Conference.



Mr. David Feng, Managing Director of Koelnmesse Co.,Ltd, expressed his cordial welcome to the media representatives. He said that as the only international specialized kitchen exhibition of China, the CIKB2015 will have an unprecedented scale this year. An all-star line-up of European kitchen industry will exhibit at a same event in China for the first time, including BOSCH, SISMENS, Gaggenau, LIEBHERR, nobilia, zeyko, Schüller, Ballerina, Allmilmö, Vöhringer, blum, Häfele, Vauth-Sagel and etc. The well-known domestic brands, including Haier, FOTILE (including BORCCI), ROBAM (including Amblem), DE&E (including REBON), SAKURA, goldenhome, Daeshin, vatti and etc., will showcase the unique influence of “Made in China” during the CIKB. The professional and powerful event will greatly accelerate the development of China’s kitchen industry.
 
“These brands represent the quality and life sentiment, the modern intelligent kitchen and the latest achievements of Industry 4.0. Besides, it is impossible to meet such a great star lineup of European kitchen field in any single event in China except the CIKB”, said Mr. Feng. As the concept of smart home and modern kitchen becomes more and more popular, the CIKB, the satellite event of
LivingKitchen in China, is aimed to guide the European kitchen brands to exploit the Chinese market, showcase the production technology and craftsmanship of the leading kitchen brands, and accelerate the rapid and orderly development of kitchen industry.
   
More importantly, it was a great honor to have Mr. Cai Hongyi, General Manager of AMK China, present at this European Brand Press Conference. Firstly, he briefly introduced the history, responsibilities and achievements of the AMK and made a detailed introduction of the AMK members which will exhibit at the CIKB2015. Mr. Cai also mentioned that as the only specialized kitchen exhibition that the AMK supports in China, the CIKB is the priority platform for the European
kitchen enterprises wishing to develop their business in China. The professionals will not only be able to see the latest products and technology of modern kitchen during the CIKB, but also participate in the 3rd Kitchen Industrial Development Forum and Sino-German Kitchen Industry Summit which has been continuously supported and led by the AMK, and strength the product and technology exchange of the international kitchen industry.
   
Dr. Xu Chengmao is the Director of Digital Transformation Department, Greater China, BSH Home Appliances which has been a loyal exhibitor representative of the CIKB for a long time. According to the speech of Dr. Xu, smart home has become a hot topic in recent years. As one of the companies that firstly research and develop the smart home in the world, BSH will debut its latest
kitchen appliances modified with Home Connect functions at the event, so as to meet the Chinese customers’ passion and demands to such products. BSH will always support the CIKB and spring more surprises for the Chinese customers through such an excellent platform.
   
Why nobilia which has never participated in any Chinese exhibition chooses the CIKB2015 as the platform for their debut in China? To answer this question, Ms.  Irene Wang, the Marketing Director of nobilia China, elaborated the recent development, targets and prospects of nobilia. She said that the CIKB is the only international specialized kitchen exhibition of China. Expertise and high-level orientation of the CIKB exactly matches with the marketing development concept
of nobilia. nobilia will also have in-depth cooperation with the Organizers and join in the keynote forum, interior designer salon and other onsite activities. nobilia China also played its new micro film in the Press Conference and vividly told the story of modern kitchen culture.
   
blum’s General Manager Mr. Maarten de Vries also shared his insights on the role that the kitchen hardware plays in the modern kitchen as well as the development of kitchen hardware industry. He said that exhibits of the CIKB cover the whole value chain of the kitchen industry and represent
the highest technological standards. blum has booked its booth in good time due to its great confidence in the scale and quality of the CIKB2015.
 
Such expectations are also reflected by the current booth sales work. According to the introduction of the organizers, the total exhibiting space is 30,000 square meters, which is 20% larger than the previous year. It is expected that over 200 exhibitors from more than 10 countries and regions will exhibit this year. Moreover, the onsite activites, including the professional keynote forum, interior designer salon, real estate buyer club and etc. will create more highlights for the visitors. The CIKB2015 will become a real kitchen brand agency and a perfect one-stop purchasing platform.

The CIKB2015 will be held in the National Exhibition & Convention Center (Shanghai) on October 21-23, 2015 (Wednesday - Friday). All-star exhibiting cast, colorful and interesting onsite activities as well as mature and well-managed supporting services will bring all professionals an ever brilliant kitchen feast.

 


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Koelnmesse Co., Ltd.
China
Sonia Xu
Tel: +86 10 6590 7766 - 707
Fax:+86 10 6590 6139
sonia.xu@koelnmesse.cn

Mr. Dallas Ma 
Tel: +86 10 6590 7766 - 765
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dallas.ma@koelnmesse.cn

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Koelnmesse GmbH
Julia Degner
Tel: +49 221 821 2290
Fax:+49 221 821 3908
j.degner@koelnmesse.de